Think only 1% of affiliates earn 90% of webcam commissions? A behind-the-scenes case study by our trusted traffic partner, TrafficStars' internal media buyers and Stripchat proves otherwise. Over six months, they generated:

• $82,000 ad spend
• $16,000 profit
• 19% ROI

With no prior webcam experience, how did they pull off these impressive results? TrafficStars is opening its playbook to reveal its proven tactics for optimizations, geo-targeting, and more. Follow this blueprint from the inside to maximize your own Stripchat campaigns.

Learn from a seasoned media buyer at TrafficStars who spearheaded this innovative case study. He will walk us through their strategic approach and tactics step-by-step.

The Offer and Strategy

Offer: Stripchat Webcam

Affiliate Program: Stripcash

Payout Model: 20% RevShare

Ad Format: Video

Video ads gave the Stripchat models a chance to shine. Users see the models in action, creating an engaging and visually captivating experience.

Compared to Tier 1 countries, video ads also saw less competition. This made buying more cost-efficient while maximizing potential profit.

Automatic Optimization

Stripcash's intelligent ad units are automatically optimized for each visitor. Their widgets, VAST prerolls, and redirects used advanced targeting to match the optimal creative in each user's language.

This adaptive technology boosted conversion rates without any extra work. The system optimized itself in real time.

Geo-Targeting Strategy

Typically Tier 1 countries like the US and UK see the highest profits. But my account manager strongly recommended testing the Asian Tigers, too - South Korea, Taiwan, Hong Kong, Singapore, and Macao.

They were experiencing a surge in activity and had less competition. This insight proved invaluable.

Campaign Settings

Simplicity was key. Trafficstars made configuring targeting options, ad formats, and budgets easy.

Their country presets streamlined launching campaigns in multiple geos. One-click added all the required countries.

To analyze performance, we set up dedicated campaigns for Desktop vs. Mobile + Tablet devices.

Pro Tip: Exclude proxy traffic for quality results.

But a critical setting was creating a campaign targeting RON traffic while blacklisting xHamster and Pornhub. Why? These high-traffic sites tend to have fierce competition.

Blacklisting them allowed us to focus on optimizing for the wider RON inventory. This delivered actionable insights without distorting data from overly competitive sources.

More Optimization Tips

Enabling Direct Inventory filtered for top-tier ad spaces. This delivered high-quality traffic.

We leveraged the Dynamic CPM and Recommended Bid to benchmark competitive pricing.

For the ad creative, we used Stripcash's VAST tag. This dynamically served the right video creative for each user.

Capping ad frequency at two ensured users saw the ad no more than twice daily—this balanced visibility with oversaturation.

But the key was adding TrafficStar's built-in Optimizer.

The Optimizer gave granular control over bid and budget optimization—this automated effective CPA and CPL management.

Calculating CPA and CPL Targets

With the RevShare model, calculating targets took research. After analyzing the webcam affiliate market, I set the effective CPA target at $150. This needed to be lower than the lifetime value of each user.

Assuming 1 in 10 registered users made a purchase, I calculated the following:

• eCPL target = $15
• CPL range = $10-$30

I configured postbacks to tag registrations and first purchases at $150 each.

This lets the Optimizer attribute revenue to first purchases.

Remember: For RevShare, leads = registrations + first purchases.

Optimizer Rules

With targets set, we configured three key Optimizer rules:

1.) Block low-performing ad spots.

2.) Automatically adjust bids to stay within CPA and CPL targets.

3.) Block sources with insufficient CTR.

This automated fine-tuning optimized performance. But we still manually compiled statistics in Google Sheets as a check.

Pro Tip: Take time to understand all of TrafficStar's powerful optimization tools. This is where the magic happens!

Campaign Results

After three months of optimizing RON campaigns, we uncovered value in specific strategies:

Desktop Video Campaign

• Spent: $6,173
• Profit: $899
• ROI: 15%

Mobile + Tablet Video Campaign

• Spent: $37,294
• Loss: $9,208
• ROI: -25%

The desktop video showed early promise. But high-potential geo opportunities emerged in the mobile campaign data.

Germany and France showed particular strength. We created whitelist campaigns focused solely on those geos.

Germany Mobile Video (whitelist)

• Spent: $4,214
• Profit: $1,310
• ROI: 31%

France Mobile Video (whitelist)

• Spent: $3,339
• Profit: $7,209
• ROI: 216%

Laser-targeted mobile campaigns unlocked huge profit potential.

XHamster Campaigns

Encouraged by our progress, we tried video campaigns exclusively for XHamster traffic.

The volume was inconsistent due to fierce competition. But we still generated profit:

Germany XHamster Video

• Spent: $15,302
• Profit: $4,548
• ROI: 30%

France XHamster Video

• Spent: $12,800
• Profit: $3,712
• ROI: 29%

XHamster delivered quality users, though bids were higher due to competition.

Asian Tigers Strategy

Our Stripcash account manager recommended trying the Asian Tigers - markets with huge potential but lower competition. We targeted:

• South Korea
• Taiwan
• Hong Kong
• Singapore
• Macao

For these geos, we used Stripcash's mobile banner widgets. The 300x100 banners cost less than video while still engaging users.

Stunning 96% ROI

The results exceeded all expectations:

• Spent: $3,269
• Profit: $3,154
• ROI: 96%

Targeting emerging geos and formats unlocked massive profit potential. Our account manager's strategic input was invaluable.

Key Takeaways

• Look beyond obvious Tier 1 markets
• Consult account managers for strategic insights
• Test innovative formats and geos
• Use whitelists, blacklists, and other optimizations
• Automate bid management based on CPA/CPL targets
• Give campaigns time to optimize before scaling

Take Your Stripchat Campaigns Further

Want to implement similar data-driven targeting and optimization strategies for your Stripchat campaigns?

TrafficStars has the affiliate marketing expertise to help maximize your ROI.

Their strategic approach includes:

• In-depth vertical consultations
• Custom targeting and tracking setup
• Ongoing performance optimization

TrafficStars can help you fully capitalize on Stripchat's potential. Learn more about their affiliate management services here.

We aim to provide you with the tools and knowledge to succeed as an affiliate. We hope this case study gives you fresh ideas and actionable strategies. Let us know if you have any other questions!